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From most of what I've been reading everyone paid $850
($1700+ for families) to be part of a dodge ad campaign.
I'm really no knocking it, I plan to attend VOIX, it just
that at least when the timeshare people want me to come buy
their stuff they're willing to pay my travel and admission
into disneyworld. I would have been sorely upset to take
two weeks off and about $4,000 in secondary expenses to not
even get to see the new challenger.
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What does it cost to rent the Las Vegas speed way for 3 days with all the staff and all the other stuff like dinners etc.. Please don't get me wrong,I just wanted to point out that I think this event cost Dodge a lot $$. I also did not like the selling of trucks and cars. 
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Someone did the math for me and looks like the take was a bit over $1 million dollar. In the events and conference game, a 25% markup is standard, so we can assume the costs came out to about $750,000.00. You can buy a couple days at the track and rent convention halls with food AND the people running it for that amount... and get change back! The 25% is EXTRA money, because the people running it have already paid themselves as part of the costs. I invite anyone to prove me wrong and show me the actual spreadsheets.
If this was a money-losing event, there wouldn't have been a VOI2. You think they mailed you those expensive die-cut invitations 3-4 times over the year because VOI couldnt go on without any one of us? No. They wanted your money.
$850 is fair, but not the steal of the century.