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If it's not considered a halo anymore, then it makes sense to have multiple models. Halo cars don't have multiple models, it kills the car. The Vette is not a Halo car, the Bluedevil, SS or whatever you call it will be. Chevrolet will call it a Vette because of the history of the car, to call it anything else would alienate all their current customers. An optional race package (ACR) or limited packages can be used as upgrades without degrading the standard cars mystique.
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This post shows good understanding of brand packaging. Kudos to you for the apparent cerebral activity.