[SlateEd]

I stopped in to a small Dodge dealer in CT a few months ago just to see a VOI X in person - The salesman who approached me clearly didn't even know what he was selling, and when I told him that I already own one and it's a convertible he was surprised that a 'vert was an option. Nonetheless, while I walked around it and drooled for a while several people stopped in to look at it and they ended up sticking around to see what else was in the showroom. I think Dodge has missed a huge marketing opportunity for their other products - if more attention was paid to the connection between "Viper" and the rest of the dodge lineup they might not be part owned by Fiat right now...
... consider Porsche selling tons of re-badged VW Tourags as a "performance SUV" thanks to the reputation that the 911 has afforded the brand... no question an SRT Jeep would smoke a Porsche Cayenne anytime, but who would think Chrysler for high-performance unless they're already an SRT person???

The SRT-10 is certainly less well known than the original and I'm glad that we're fanatic enough to keep CAAP open a few more years anyway!