Quote:
Originally Posted by Coloviper
Commercials are for sheep! The car should sell on it's own laurels. That includes racing, looks and heritage. I think the car is just that little bit too expensive for most people new. I mean for those that are really stretching their funds at $70K to buy a Hi-Po car (like a ZO6), justification at $95K is just not there.
Lower the price slightly, modernize it a bit more and the numbers will get up there.
It is a double edged sword, as us Viper owners don't want big ownership numbers, but then again, it looks like the car must sell in bigger numbers to survive in the end.
As far as people thinking the Viper is dead. A lot of that has to do with the dead rumors circulating the Viper line since 06'. As far as people looking at my SRT-10 and not knowing it is a Viper, it has come up twice in the 3 years I have owned it. Mainly non-car people who would have no way of knowing what it was anyway.
Car Salesmen......95% of them are so brain dead on the actual products they sell, that they should be concentrating of getting their GED instead. It is very pathetic. One knowledgeable performance auto salesman can outsell 9 other flunkie salesmen.
In my mind, the heritage is NOT played up enough in the performance industry. The Viper is full of mysticism and a bit of an enigma to most.
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Exactly money is so tight today that people just dont have it to spend on a TOY (those that do would rather buy a used car with low mileage a year or so old and save 15-20 grand )