2008 Viper Price! Major VCA Announcement! New 08 Viper Price Released Less $ Than 06!

[Lee00blacksilverGTS]

August 3, 2007

TO: ALL DODGE BRAND DEALERS

SUBJECT: 2008 MY INTRODUCTORY PRICING - DODGE VIPER SRT10

2008 PRODUCT HIGHLIGHTS

With improved airflow, bigger displacement and with variable valve
timing achieved from the innovative CamInCam technology, one can
see how the '08 Dodge Viper's new 8.4L V10 achieves a 90 horsepower
increase from last year, but would you believe that it also gets
better fuel economy?! The gas guzzler tax actually goes down for
2008 and results with '08 pricing very similar to the 2006 model
year. Including this $2,100 gas guzzler tax charge and an $850
destination charge, the new 600 HP Dodge Viper SRT10 Roadster price
only goes up by $350 over 2006 and the Dodge Viper SRT10 Coupe actually goes down by $150! The base MSRP, before destination and
gas guzzler tax charges, is $83,145 for the 2008 Dodge Viper SRT10
Roadster and $83,895 for the 2008 Dodge Viper SRT10 Coupe.

This amazing new powertrain is what will convince the Viper
enthusiast that now is the time to make that dream purchase, but
once that decision is made, all they are going to talk about is
what combination of the eight exterior colors, five stripe colors
and five interior combinations for 2008, is right for them. Be
sure to send your customers to the 360 degree exterior and interior
visualizers on the SRT web site where they can try to check out
every one of the seemingly endless number of possible
combinations: http://www.drivesrt.com/en/dodge_viper/index.html

Lastly, there are two final tidbits of Viper news for you. Starting
in August, the order system will include the newly available
"Protection Group" option package. This group, with the ADB sales
code, includes embroidered floor mats and a premium Weathershield
fabric car cover, both featuring the Viper logo. Also, be sure to
check your local newsstands in early September, because all of the
top enthusiast magazines just had their first drives with the
'08 car and we are expecting very glowing reviews. Look out for
that Snakeskin Green.

Bob Carroll
National VCA President

George Farris
National VCA Vice President

Chris Marshall
National VCA Treasurer

Jeff Pilgrim
National VCA Secretary