I don't see any possible way DC makes money on the car directly. The SRT tooling must have cost a fortune, not to be reclamed with such low production numbers.
Most all exotic car companies that have tried to make it on low run cars have somewhat failed. The SRT seems to me a very much advanced car from the GTS. Yes the radio is Chrysler all the way, but little else on the car is mass produced. I'm sure there is a degree of eficiancy in making several thousand of the same part. It's the tooling, enginering and man hours that make me think there is little if any to be made on this car.
I will say this car has been very good for DC in the way of marketing there name/product. The dealers and vendors of supplies are to proffit, no doubt. Can't say this car would be a direct money maker for them, and 3 years bumper to bumper, followed by 7/70. Not to mention numerous recalls over the years. Make money, you gotta be kidding. Have you seen the paychecks of the blue coller guys building them? The plant cost is a small fortune, what to make a few cars a day. Na it don't add up.
As I've said before, I could be very wrong.
Good advertising/marketing move, seems to me.
Maybe DC doe's not want to say, yes we loose money on the car, just to promote our name. I would like to know they are being rewarded for there creation in the direct form of proffit. But they are, just not so directly. We now must finish the project and go tell the world what a great product DC is cable of creating. You might say this is one job in our life, we love. Who said the Ram-Charger team was gone, WERE IT!
ps, this Herb guy, wonder if he really believes DC is making money car for car, when it may have cost more to design and tool up for the Viper than 50 or so mass prod. cars that are nothing more than inovations of the last model. Then let us tear em up, for them to fix for free.
Skip White