Membership Recruitment:
Did the VCA do anything to recruit members from the NON MEMBER VOI-X attendees?
Im estimating that some (small?) percentage of attendees were NOT members....but now might be persuaded to join? "SOMEONE KNOWS" who paid more, as a non-member, for VOI registration. There were 2 non-members at our dinner table night one, MATT and ERIC ......a tiny sample = 20% ! = ~100 possible new members?
Assuming a Post-event mailing again occurs, why not insert a VCA invite to those ~100 ? Send em the new 'glove box' brochure?
At the DTW VCA-Prez meeting, recruiting VCA members from NEW, NON-MEMBER WEBSITE REGISTRANTS was also discussed..... I hope VCA begins the process right away, as we approach the magic OCTOBER 1 date. OCTOBER is when applicants get the most membership bang for buck... 15 mos for the price of 12 !!!
Did the VCA do anything to recruit members from the NON MEMBER VOI-X attendees?
Im estimating that some (small?) percentage of attendees were NOT members....but now might be persuaded to join? "SOMEONE KNOWS" who paid more, as a non-member, for VOI registration. There were 2 non-members at our dinner table night one, MATT and ERIC ......a tiny sample = 20% ! = ~100 possible new members?
Assuming a Post-event mailing again occurs, why not insert a VCA invite to those ~100 ? Send em the new 'glove box' brochure?
At the DTW VCA-Prez meeting, recruiting VCA members from NEW, NON-MEMBER WEBSITE REGISTRANTS was also discussed..... I hope VCA begins the process right away, as we approach the magic OCTOBER 1 date. OCTOBER is when applicants get the most membership bang for buck... 15 mos for the price of 12 !!!