Absolutely nothing changed , as I gave everyone a ballpark price on the base SRT and then an estimate on the GTS. Fortunately we were very close and I estimated most of the options pretty close ( was off a bit on the stripes ), so no one was surprised and in fact most are quite pleased. The recent calls seem to support the pricing quite well, and figuring if someone wants just an SRT it will run just a bit over 100K and have more standard equipment than any prior Viper , hard not to figure this a super bargain -- car that will kill a Z06 , yet is pretty closely priced.
There seems to be quite a few buyers that like the idea of an SRT with an upgraded interior and track pack and that is it. Then there are those that want a GTS , and most want them loaded. So we may see a bunch of Vipers in the 105-110K range and then another group in the 130-135K grouping.
Hope that somewhat answers your question, and I can honestly reflect upon VOI and the way the phone is ringing here at Woodhouse that the reaction is even more favorable than I even expected!
I'm not surpised, Bill. I gotta say that SRT & Ralph knew what they were doing, they've got my head spinning. It's hard to think of that carbon fiber beast with the fit & finish and base equipment, coming in under $100k. They managed to maintain one of the hallmark features of the Viper, world class performance and exotic feel, with a price point based under $100K. That's a lot of money, but the bang for buck .... I don't know anything that compares. And the excitement over the car they created, it's down right annoying me, lol.
SRT, Gunmetal Pearl, Track Pack, NAV/Elect package. Makes me droooool thinking about it. I've already been thinking, if I sell my Gen4, and my '11 GT500, I have cash in hand ... evil thoughts, evil thoughts. I'm generally not a 1st run kind of guy, but I have to say I had a 1st year gen3 and 1st year gen4, and both were perfect cars ... not sure there's any early adopter worries with Vipers.
Dave.
